hello! I’m RAFA

product expert that turns

ideas into real things

As a product innovator, I believe in the transformative power of creativity, passionately turning great ideas into exceptional digital experiences.

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      My Services
Throughout my career, I have had the pleasure of collaborating with a diverse array of companies across various industries. My approach goes beyond mere gamification implementation; it's about crafting impactful, engaging digital experiences that resonate with your audience. Join me in this journey to transform your digital challenges into opportunities for growth and breakthrough innovation

Innovative Product Development

Specializing in the development of cutting-edge digital products, our service encompasses market analysis, creative ideation, design, development, and testing. We focus on creating products that are not only technologically advanced but also deeply engaging and user-friendly.

Product Design

Tailored specifically to your unique needs, we craft comprehensive gamification strategies to transform user experience and engagement. Drawing from a wealth of digital product expertise, our approach ensures a perfect alignment with your objectives.

E-Commerce Gamification

Enhance your e-commerce platform with engaging gamification elements. Our solutions aim to boost customer loyalty, engagement, and sales, leveraging our extensive experience in online retail environments.

Gamified Learning & Training

Transform traditional learning and training programs with our interactive, gamified solutions. Designed to boost engagement and learning outcomes, our services cater to both educational institutions and corporate clients.

Cross-Cultural Gamification Design

With a background in international project management, we specialize in creating gamification strategies that resonate across different cultures. Our designs are adaptable, inclusive, and ready for a global audience.

Project Management

From concept to deployment, our comprehensive project management ensures your gamification project is executed flawlessly. Rely on our expertise to guide every step, ensuring timely and successful delivery.
      Who Am I?
"Hello! I’m Rafa, a multidisciplinary product expert based in Brazil.


Awards Won


Years Experience


Happy Clients


Projects Done

I’ve had the opportunity to work with companies in different industries, and I'm always ready for new and exciting challenges.

Hello! I’m Rafael, a dynamic and strategic Product Leader with over 15 years of extensive experience. Throughout my career, I've been pivotal in developing and executing comprehensive product strategies, ensuring alignment with business goals and user needs.

Key Highlights of My Career:

Strategic Vision and Leadership
: Proficient in defining long-term visions for products and overseeing their execution, ensuring alignment with business objectives.

Research and User Understanding: Expertise in conducting and overseeing research to deeply understand customer/end-user needs, shaping products that align with market demands.

Ideation and Strategy Development: Skilled in gathering and managing ideas from diverse sources, building and maintaining an ideas backlog, and developing product strategies that directly relate to business strategy.

Product Development Lifecycle: Experienced in defining and writing product specifications, building and owning product roadmaps, and overseeing all stages of the product lifecycle from conception to market launch.

Team Building and Leadership: Demonstrated capability in building teams from the ground up, from initial business case development to hiring personnel, managing projects, and delivering value.

Stakeholder Collaboration: Proven ability in liaising with leadership teams for product-related initiatives, building strong relationships with stakeholders across functions, and acting as the primary point of contact for product-related matters.

Analytical and User-Centric Approach: Adept at running experiments, using analytics to measure product performance, and setting up processes to capture and organize user feedback.Each role in my career has been a testament to my commitment to merging creativity with strategic acumen, leading to the development of engaging and successful digital products and strategies."

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